2019 Graphic Design Trends

January 9, 2019
January 9, 2019 Bianca Gregorio

As New Year just passed and 2019 is finally here, there’s been so much that happened in the past 12 months. It makes you wonder what graphic design has ahead for us this year. It’s time to get excited on on all the colors, shapes and styles that are going to define the year. Last year, we made fun forecast for 2018’s graphic design trends. It was an adventure of vibrant colors and a back to basics road with handmade typography.

Read on to find out if we’re about to have a huge turn around from last year’s gradient and colorful adventure or if it’s going to further develop in that direction.

1 / Holographics

Since the hologram trend started in the 70’s, it has once again decided to make a fun comeback. It was a long development that went through a plethora of changes. Its current 2019 version deals with a lot of depth and scales. This gives the trend a whole new dimension from color to texture leading to a fun adventure of creative techniques.

source: https://www.behance.net/gallery/62221669/Soul-Scapes-Branding

You can go for a more classic look like these calling cards for soul scapes which make use of one side with the holographic design to capture attention.

holographic. source: https://www.behance.net/gallery/40282521/Iridescent

Meanwhile, you can go all out with textures and depth like this holographic set from Fran Serrano. This takes the holographic trend to a whole other level with the effect going three dimensional.

2 / Adventurous Compositions

The unexpected collaboration of realistic photography with imaginary objects is a whole other world. This is able to create compositions that are crazy but somehow work into creating a wonderland. They give off a feeling of a different universe that’s just continually expanding to something we can’t even visualize. These are a great challenge for designers who want to try out something new and out of this world.

composition. source: https://www.behance.net/gallery/73618863/CHROMATOPHOR

This composition is by Dusk and is entitled “Chromatophore” and studies lighting and the transformation of materials. It makes use of animated and still-life structures and it creates an image that wouldn’t really come into mind but overall creates something amazing to look at.

source: https://www.behance.net/gallery/51867931/BAIRES

Meanwhile, we have this truly over the top composition from Luis Lopez that even integrates typography into the mix. It creates a very whimsical and interesting piece that keeps you looking for elements and textures that blend wonderfully.

3 / Bold Fonts

As every trend grows bigger and bolder, so does the fonts that come with it. It’s been around for a few years now and the best combination is a big font is creating a minimalist design. This is able to create an eye catching combination that won’t look overcrowded and too much of everything.

Subjectivity Font

The Subjectivity font gives you 2 options creating a very different vibe to each one. With the serif creating a more whimsical but formal type while the normal one giving a simple but bold statement.

Walrus Font

At the same time, we have the Walrus font which is just unapologetically bold in its essence. There are many bold font variations you can play with to give you the feel you want for whatever message you want to convey.

4 / Core Branding

A trend we also saw last year was a stripped down type of branding. It’s simple lines, basic colors and clean fonts. These are enough to create a good brand definition. While the designs for press materials and the like could be over the top and colorful, branding goes the opposite route. Gone are the days of complex logos with as much design compacted in it as contemporary branding is minimal.

Subtraction has created a unique and easy to understand way of a memorable brand identity. This creates a clear and quick image of your brand’s core to the customers.

Flamingo logo

The logo for ‘Flamingo‘ is nice to look at and creates a simple and quick image with the flamingo outline extending from the word. It’s also important to choose fonts that are unique but easy to read.

Minimalist logo

Dynamik Home‘s logo is straight to the point wherein you quickly know that their product or service is something related to houses. At the same time, it’s modern with the way the house is geometric and simple.

5 / Gradient Packaging

This is a trend that has taken off after every makeup brand tried their best to look like Glossier. While there are still many brands going for Glossier’s minimal and straightforward approach, the gradient is slowly growing especially in skincare. It’s a great way to stand out among the shelves of solid colored products.
Their vibrant design is able to attract attention and leads to more people to pick and check out the product. These can range from bright to pastel colors while integrating a minimal design.

gradient packaging

This packaging creates a very modern feel with the trendiest colors in the past year that create a gradient that’s nice to the eyes. It also doesn’t take away from the information and you still get all that you need to know about the product.

Meanwhile we have this prototype from Naia that makes use of a single color gradient but adds texture to make it more unique. It also creates a more artistic feel that makes it look more luxurious. You can check out our article on how art affects luxury products here.

6 / Retro

We’re all taking a trip back to 9o’s memory lane which is a great experience. Since most designers grew up in the influence of these pop culture, these are brought back more creative than ever. It creates a fun play on everyone’s childhood and teenage feelings. From bold colors to abstract shapes, these are all back in every pattern and palette.
This piece by Aaron Campbell immediately takes you back to a neon, hairspray dream. Whether you were a kid then or weren’t even born yet, it’s easy to fall for this style as it feels nostalgic but somehow futuristic at the same time.

Donna Retro Art

Justin Bechard creates a fusion of modern and retro in his advertisement for an app named ‘Donna’. While the colors and shapes are very retro, the three dimensional style gives it an updated feel creating something that’s new but retro at the same time.

Hope that you found these trends useful for you brand in 2019! If you want to find out more about the trends or you need help in incorporating it into your own brand, worry no more because we’ve got you covered. EOI Digital can help you from marketing to branding your business, contact us here to know more.

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Bianca Gregorio

Bianca Gregorio is a creative content writer for EOI Digital.