It is the practice of buying and selling the ad impressions via ad exchanges in real time and one impression at a time. This basically means that as a user looking for something, the ad impression loads and is passed onto ad exchange where in the advertiser willing to pay the highest price wins the auction. This means that the winning bidder’s ad loads practically instantly so it is an extremely quick process.
In order to create ads that get noticed, real time bidding is vital. This offers the opportunity for display advertising that can reach the right users at the right time with a highly effective message. Each ad is done on a bidding auction which already removes the money wasted on valuable advertising on users who aren’t interested on your products and services.
It may be tempting to just go with the traditional display buying but RTB has a lot of advantages over it. First of all you can choose to bid only on impressions that are actually relevant to your marketing goals. This can save you a lot of money in the long run which you can use in other parts of your marketing strategy.
The real-time data you obtain in the process can be essential information so you can improve your advertising campaigns and optimizing your KPIs. Lastly and most importantly is the increase of your brand’s reach. There are so much URLs so using RTB to get noticed is a huge advantage.
This will allow you to bid for placements the moment they are available and the winning exchange serves the ad to its appropriate audience. This whole process may take place within 100 milliseconds which means you need to work fast and efficiently. Whether you aim for a market in Manila, Philippines or anywhere else in the world, we can help you create these speedy transactions in order to get you that top ad and improve your quality score so you pay less for every ad you feature.
Did you know? 31% of Ad Impressions cannot be viewed by users. This is due to online ad fraud that involves advertisers spending so much on ads that end up in ghost sites or under a ton of other pop-up ads. Real time bidding gets rid of that as you can see which ads get low click through and see that it isn’t an effective site which will keep people on quality websites like yours.