Everyone’s familiar with traditional marketing as this is what we grew up with and what we’re used to. It’s a comfortable option but digital marketing is the future. While it’s reach may be the same with traditional marketing, you can focus it on people interested in your product so that focus can increase your chances by so much more. You’re also not limited by any location.. You can limit it to a city like Manila, a country like the Philippines, the entire Asia or even the whole world. The opportunities are endless.
Both traditional and digital marketing need a well designed marketing strategy. While traditional marketing takes into account the location, the ad itself and the high budget it needs, digital marketing goes into the more technical side but is backed up by data to ensure a successful strategy. Both of these can provide you the boost you need but digital marketing will allow you to achieve a more foolproof strategy that can get you recognized in the Philippines, Hong Kong and all over Asia.
Billboards are a great way to advertise in high density areas like cities and highways, especially in places where there is usually congestion so people have more time to process the advertisements. The issue with billboards is that they’re usually expensive so there needs to be a high budget allotted for it. A well designed billboard is required to make the most of your investment.
Signboards are a requirement with brands that have a physical store. This lets the customer know that they’ve reached your store and if they’re a newcomer, it also gives an idea of what your brand is all about. Signboards should be clear and large in size so that it can be seen from afar. The design is also vital as it will give the first impression and if it doesn’t create an impact then people won’t be engaged enough to enter.
Electronic signages create a more exciting visual for people passing by. It’s able to attract more attention due to it’s animations and play on colors. This isn’t advisable for all brands however as it creates a less informal branding and is known to be more used for gadgets of nightlife. This is something to keep in mind if you’re a lifestyle or more formal brand as it is not really advisable.
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Social Media Marketing
Advertising on social media is one of the most effective tools in marketing your brand. With more and more people being on their smartphones everyday, they’re always looking to learn or read something. Creating an effective ad with our digital agency can get your brand noticed and bring a wide set of people to notice you. They may even be delighted and endup sharing them with their peers, earning you free advertising.
When you’re a new brand, it can be quite hard to get noticed especially with a limited budget. Paid advertising can help you with this issue as you can appear on top of search engine queries in a bidding process so you can limit how much you want to spend in promoting your brand. This takes practice which is why a digital agency like ours is always ready to help. We can help you expand your brand with ads that can reach the Philippines, Hong Kong and all of Asia.
Pawlo Vargas Misolas
Marketing Manager at Sprinto
As a marketing practitioner who have handled brands with strict standard such as Cole Haan and Versace — Being detail oriented has become my second nature. And, I have to say that EOI digital fully understands the importance of this! The level of work they’ve put in is truly impressive! I believe this is why it’s easy for them to deliver my vision for the brand we’re working on.
CEO at Krakakoa
In the ever-changing and multi-faceted landscape of digital marketing, EOI Digital is helping us stay abreast of all the latest tools and trends in the industry. They have worked with Krakakoa to help us develop our strategy and deliver measurable results.
CEO at GYDE
Excellent communication and top-notch quality of service. EOI Digital has been a choice to accelerate our company, not only on a technical level, but also business-wise and creatively.
With digital marketing, you can expand your reach and promote all towards Manila, Hong Kong, Asia and the rest of the world. Don’t limit your brand and boost it to success.