Traditional vs. Digital Marketing
Everyone’s familiar with traditional marketing as this is what we grew up with and what we’re used to. It’s a comfortable option but digital marketing is the future. While it’s reach may be the same with traditional marketing, you can focus it on people interested in your product so that focus can increase your chances by so much more. You’re also not limited by any location.. You can limit it to a city like Manila, a country like the Philippines, the entire Asia or even the whole world. The opportunities are endless.
We're proud to have worked with some of the best clients in the world!
Marketing Strategies
Both traditional and digital marketing need a well designed marketing strategy. While traditional marketing takes into account the location, the ad itself and the high budget it needs, digital marketing goes into the more technical side but is backed up by data to ensure a successful strategy. Both of these can provide you the boost you need but digital marketing will allow you to achieve a more foolproof strategy that can get you recognized in the Philippines, Hong Kong and all over Asia.
Offline Signage and Advertising
Offline Advertising focuses on a single location most of the time. Whether it’s an actual venue with billboards and signages or ads in certain publications and television channels. It is able to retain itself in people’s minds if they see it repeatedly such as on their drive to work or watching a tv show continually with the same ads. However, merely passing by these ads rarely makes an impact unless the ad is truly memorable.
Billboard
Billboards are a great way to advertise in high density areas like cities and highways, especially in places where there is usually congestion so people have more time to process the advertisements. The issue with billboards is that they’re usually expensive so there needs to be a high budget allotted for it. A well designed billboard is required to make the most of your investment.
Signboard
Signboards are a requirement with brands that have a physical store. This lets the customer know that they’ve reached your store and if they’re a newcomer, it also gives an idea of what your brand is all about. Signboards should be clear and large in size so that it can be seen from afar. The design is also vital as it will give the first impression and if it doesn’t create an impact then people won’t be engaged enough to enter.
Electronic Signage
Electronic signages create a more exciting visual for people passing by. It’s able to attract more attention due to it’s animations and play on colors. This isn’t advisable for all brands however as it creates a less informal branding and is known to be more used for gadgets of nightlife. This is something to keep in mind if you’re a lifestyle or more formal brand as it is not really advisable.
Digital makes a difference.
To illustrate the power of online you can find some comparison below:
Online Signage and Advertising
Online signages, on the other hand, can reappear to users upon your will. You can choose to retarget customers which is a way of marketing that’s effective as people have already shown interest for your brand previously. There is a wider range for advertising and you can choose to limit or expand your reach. Working with a digital agency can help you focus on what and who you need to target to make the most out of your budget. You can choose to start small within your city like Manila and later on promote in the entirety of the Philippines and further it onto the whole of Asia.
Social Media Marketing
Advertising on social media is one of the most effective tools in marketing your brand. With more and more people being on their smartphones everyday, they’re always looking to learn or read something. Creating an effective ad with our digital agency can get your brand noticed and bring a wide set of people to notice you. They may even be delighted and endup sharing them with their peers, earning you free advertising.
Paid Advertising
When you’re a new brand, it can be quite hard to get noticed especially with a limited budget. Paid advertising can help you with this issue as you can appear on top of search engine queries in a bidding process so you can limit how much you want to spend in promoting your brand. This takes practice which is why a digital agency like ours is always ready to help. We can help you expand your brand with ads that can reach the Philippines, Hong Kong and all of Asia.
What do our clients have to say?
Pawlo Vargas Misolas
Marketing Manager at Sprinto
As a marketing practitioner who have handled brands with strict standard such as Cole Haan and Versace — Being detail oriented has become my second nature. And, I have to say that EOI digital fully understands the importance of this! The level of work they’ve put in is truly impressive! I believe this is why it’s easy for them to deliver my vision for the brand we’re working on.
Sabrina Mustopo
CEO at Krakakoa
In the ever-changing and multi-faceted landscape of digital marketing, EOI Digital is helping us stay abreast of all the latest tools and trends in the industry. They have worked with Krakakoa to help us develop our strategy and deliver measurable results.
Gregory Benjamins
CEO at GYDE
Excellent communication and top-notch quality of service. EOI Digital has been a choice to accelerate our company, not only on a technical level, but also business-wise and creatively.
Choose Wisely
With digital marketing, you can expand your reach and promote all towards Manila, Hong Kong, Asia and the rest of the world. Don’t limit your brand and boost it to success.
We’re here.
Our door is always open for a good cup of coffee.
Our offices in: Manila & Hongkong
Phone number: +639661763105
Email: info@eoi.digital
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about your Marketing for Offline vs. Online.
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