As a business owner, you’ve probably already identified your company’s marketing goals for this year. And, like most business owners, you’re probably optimistic about keeping—and meeting—those goals.
But, let’s be honest—it’s hard for most business owners to stick to the plan they made in January because, well, life happens. Your operations manager takes maternity leave. Your top salesman gets poached by another company. A burst pipe causes your office to close for a week.